I wanted to write about an article that came in “The Hindu” some weeks ago, for a long time. So here goes.
This article (the name I’ve forgotten as I am of the long term and short term memory loss kind, atleast with names, dates, times, phone numbers, etc…) was about the fascination Indians have over “FAIR SKIN“. I am using some of the words from the article because they were exactly my words. It almost sounded as if I had written some of the paragraphs.
Look at the TV ads for ‘fairness cream’ products. They apparently show how their products will increase the fairness of one’s skin. And the emphasis, sometimes blatant and sometimes subtle, is on “FAIR”. Everybody knows that Indians are generally dark skinned. So why is this fascination for fair skin? I have no idea. It probably was a misconception born when with Aryan, Muslim and British invasions. I am guessing here. But whatever reason it is, I don’t care and neither should every Indian. Brown, black, white and yellow are just colors. How can you discriminate because of color when the blood that runs inside anyone is still red?
This article talked about the Matrimonial pages where you can find ads like “very fair skinned beautiful girl…” (girl? shouldn’t it be woman atleast) or “wheatish” (euphism for dark skin) etc… Where will this end? I say, abolish arranged marriage and let every one find his or her mate. I am sure at one point of time this fetish (yeah, it is definitely a fetish) for fair skin will come to an end when everyone is left to fend and find for themselves.