Atheism, Humor, Blogging, IndiBlogger, Personal thoughts, Betta fish, Rock Concerts Bangalore
Using wordmobi application on my nokia E71 to write this post. I am typing this sitting in an auto in bangalore on very bumpy road. On top of that the auto driver really driving crazy. Yei.
Not bad, it’s party night. So more later.
Posted by Wordmobi
Windows 7 beta to be available through Feb. 10(CNET), originally uploaded by MashGet.
(The betta tsh, the unofficial mascot of the Windows 7 beta.)
This is something I wanted to blog about a long long time ago. So long ago that it seems like ages since I have even blogged. Dammit! What the hell happened to me? I used to blog almost everyday. Blame it on work, or as Jamshed says, writer’s block?
Anyways, so this a cool plugin from indiblogger. With this plugin installed you can search for Indian blogs and Indian blog owners by tag, name or city. And all from the Firefox searchbar. Wow. How cool is that huh?
This addon is also available as a plugin on Mycroft.
More info with screenshots at the indiblogger firefox search plugin page.
Please Digg or IndianPad this if you like the plugin.
Man, I have been waiting for Diablo III for years and year now and I missed the day it was officially announed as on the way? Damn damn and damn it all to hell and back.
From Blizzard.com, the following piece:
Twenty years have passed since the cataclysmic events of Diablo® II. Mephisto, Diablo, and Baal have been defeated, but the Worldstone, which once shielded the world of Sanctuary from the forces of both the High Heavens and the Burning Hells, has been destroyed, and evil once again stirs in Tristram….
Some of the site’s highlights include:
Visit the new Diablo III website now to learn more about the game, and make sure to check out the official FAQ and the announcement press release.
Moderator – Dr. Y.L.R. Moorthi, Professor (Marketing), IIM, Bangalore
Speakers:
Paul Murphy, Director of Innovation, Microsoft India
Suresh Vedula, Head – Business Mobility, Nokia India
Bharath Chinamanthur, Director, Amazon IDC
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Below are some points they talked about and some questions and answers given during the session: (Again, any mistakes are mine and probably due to misinterpretation only)
Paul Murphy – Taking ideas to market is the hardest part in any situation – startup or a company. Marketing is the first strategy for all companies. This is the first step. Resources are costly and so is time – invest in both wisely.
Suresh Vedula – IntelliSync – Enterprise software. How innovative ideas helped them boost sales for software. Direct marketing is not what it is about but personal marketing and meeting people. There is no substitue for hard work – personal marketing. Visit your potential customers and show how your software works if that is what it takes.
Bharath Chinamanthur- You have got the whacky idea. Now who do you make sure that it reaches the right people? Interbrands survey looks at brands and come up with rankings. It takes a lot of relentless discipline and quick decisions in times of uncertainty to get your brand recognized.
Moorthy said that Marketing is too serious thing to be left to marketing professors or marketing professionals. That was brilliant.
One question asked by a participant was how one manages a bad product and its impact on the brand name or parent company. One of the answers given by Suresh was that if it is a dud you have to take some decisions like pulling the plug.
How do you sustain innovations? For e.g. how does Nokia or Microsoft manage to do that? Nokia has an established program where they look at what will probably sell 3 years from now and then start developing it.
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